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Get Massive Publicity For Your
Local Small Business
(Even On A Shoestring Budget!)
 

 

 

 

 


Learn How YOU Can Put Time-Tested Publicity Tactics To Work For Your Business To Outsmart Your Competition, Drive Local Customers to You and Increase Your Sales … Regardless of the Size of Your Marketing Budget!

 

If you don’t buy THIS book you aren’t serious about doing business on the Internet


From: Caroline Melberg
Date:


Dear Local Small Business Maverick:

By now you know I don’t present fluff and call it substance. Never have and I won’t start now. That’s why I’d like to truly make you an offer you can’t refuse.

The offer is FREE Publicity. Can you handle that?

I hope so because my new book, “How To Get Massive Publicity For Your Local Small Biz (Even On A Shoestring Budget!),” will tell you exactly how you can get free publicity for your business using tested strategies that work off line as well as online. If you’ve ever thought about doing business on the Internet then now is the time to take advantage of this knowledge. If you run a small business of any kind, what I have to teach you about free publicity cannot go unnoticed. Do so at your own peril.

I Know, That’s A Tall Order, But I’m Not Just Whistling ‘Dixie’

Let’s face it, no business can survive without publicity. You know it. I know it. We all know it. As the old saying goes,

If you whisper down a well
You’ll never make the sell;
But if you climb a tree and holler
You’ll soon be making dollars


That’s the awesome truth. If you want to fly in business you have to sprout wings. Shout at the top of your lungs. Blare your trumpets. Create a ruckus, as Grandma used to say.

Actually, she told us not to make a ruckus. But we were conscious of the fact that if we did make a lot of noise we’d get a lot more attention than if we didn’t. And that’s what it’s all about. In business, if you want customers, you’ve got to make a lot of noise.

I Want To Show You How To Make A Lot Of Noise

I’ve been promoting businesses for 20 years and I’m always amazed at how many small businesses short change themselves when it comes to publicity. Too many local small business owners think that if they just put a store on a busy street and wait then everyone in town will come and do business with them. However, universal experience proves that isn’t true. Most business, in fact, close their doors within the first year and of those that survive the first year, 90% of them will be out of business within 5 years. Those are startling statistics.

In my 20 years of marketing experience, I’ve created a buzz for some of the largest companies in the world. Just look at my portfolio:

• Amazon.com
• AT&T
• AT&T Wireless
• Cellular One
• Cingular
• Exide Technologies
• Firestone
• Fujitsu
• IBM
• McCaw Communications
• McDonald’s
• MCI
• Michelin
• Motorola
• NEC
• Nokia
• Northwest Airlines
• Uniden
• Uniroyal


Now, I’d like to show you how you can create a marketing buzz using free publicity tools that most small business owners overlook, BUT YOU CAN BET YOUR SWEET BOTTOM DOLLAR THAT NO FORTUNE 500 COMPANY OVERLOOKS THEM AND THAT’S WHY THEY GET ALL THE FREE PUBLICITY!

Sorry for shouting, but I wanted to drive that point home. As a local small business owner, your one chance to compete against these Fortune 500 companies is to level the playing field and that’s what I want to teach you how to do.

In “How To Get Massive Publicity For Your Local Small Biz (Even On A Shoestring Budget!)” you’ll learn all the secrets of doing business online and off line that will make your business the talk of the town – no matter how large or small your town is! I’ll teach you the one tool that should be in every small business owner’s publicity arsenal and I’ll even teach you how you should use it, when you should use it and where you should use it. With this tool, you’ll learn more about promoting your business for free than most Harvard Business School graduates ever learn – and it’s all from personal experience!

 

It’s All In The Cards And How You Play Them

Every gambler knows that the secret to surviving is know what to throw away and knowing what to keep.

These immortal words by country music artist Kenny Rogers say it all. You’ve got to know how to play your cards. Like hands in a card game, not all businesses are created equal. If you fold, you lose. If you stay in with a lousy hand, you lose. You can even lose with a good hand if someone else has a better one. And sometimes you can even “bluff” your way to a win just by being confident. I can show you how.


How To Get Free Publicity, Get People Talking About You And Increase Your Reputation All In A Single Bound

OK, so you’re not Superman and nothing is free. Right?

Wrong. There is actually one thing that can be free. First, you have to want it and, secondly, you have to ask for it. It’s called publicity.

Here’s the way it works off line in the traditional world of business: You talk to your local news provider and tell them about the wonderful things you are doing. Bingo! Out come the TV cameras and you’re a local star.

Sounds easy, doesn’t it? Well, it’s not quite as easy as it sounds. You have to do a little bit of work and have some imagination. I can’t give you those but I can share with you some experiences and my own knowledge and can even spark a little imagination within you to go out and get it done. That’s what I’d like to do.

But before you send me a check, imagine giving your business an Internet presence and taking advantage of the free publicity available to you online. Do the right things, say the right things to the right people and be at the right place at the right time and you can get free publicity online and off line and reap even bigger rewards! I can show you how to do that too.


What You’ll Learn In The Only Book On Free Publicity
That You’ll Ever Need

In my latest book, “How To Get Massive Publicity For Your Local Small Biz (Even On A Shoestring Budget!),” I’ll show you the best ways to get free publicity for your business and give you practical steps to take to ensure that you are always in the limelight. Here’s a run down of the powerful secrets you will learn:

  • The one free publicity tool that most small business owners never use but that every local small business owner should use – and use often!
  • Where to send this free publicity tool so that your business gets noticed and receives badly needed and well-deserved free press
  • When to use my free publicity tool to get your local news media to come out and interview you as the subject matter expert you know you are (soon, everyone else will know it too!)
  • I will also show you how NOT to use this free publicity tool
  • How to get free publicity on the Internet
  • Examples and illustrations of powerful headlines that have helped other small business owners get free publicity – and they can help you too
  • How to write your own feature story and get recognition for your local small business
  • Why search engine optimization is important and how you can optimize your free publicity tools so that you win at the free publicity game
  • When to write your publicity materials yourself and when to hire someone to do it for you
  • You’ll even learn the best places to go to find a professional who can write your free publicity getting tools for you without spending a fortune
  • Why local press and news organizations are your best bet for getting free publicity
  • How to use trade journals for free press
  • When you should be controversial and when you should steer clear of controversies so that you stay out of hot water
  • Another one free publicity tool to use to get people to call you and invite you to be a guest speaker at their event and what to do with it once you’ve got it!
  • Resources to use to get free publicity leads for your business
  • A list of Internet publicity resources guaranteed to get your business noticed online
  • An additional source of publicity that no small business owner should overlook and which has become a powerful free publicity tool even though this method of promotion has existed for less than a decade (HINT: Thousands of Internet groupies do this every single day yet most local small business owners have never heard of them)


But that’s not all! You’ll also learn:

  • Why you need a press kit, how to create one and where to put it once you get it
  • Why article writing can be a good source of free publicity for you and where to get your article published without spending a lot of money or time chasing editors and publishers
  • Tools you can use to generate free publicity tools on your company website
  • How to springboard off of current events and get a ton of free publicity in the process
  • 20 surefire methods of gaining free publicity online or off line and how you can use each method without tapping into your marketing budget
  • Why giving away your knowledge for free can bring you business and repeat business over and over again
  • PLUS, you’ll learn how to interact with media people so you don’t become a nuisance or a headache (You can make them fall in love with you and they will be calling you when they need information!)
  • How to track your PR results so you can know what’s working and what’s not
  • And that’s not all! I’ll share with you so many ideas for getting free publicity you won’t be able to remember it all – but you’ll have it in writing so you can go back and reference it when you want!

Download It Right Now And You’ll Be Reading In 5 Minutes!

5 minutes. That’s all. You’ll be reading all about free publicity and how you can get your share today. By tomorrow morning, you’ll be so anxious to get out and generate free buzz that not even an army of well-trained soldiers could hold you back. You’ll be so excited about free publicity you’ll be shouting it to the world!

Use my secure credit card order form right now and download your copy of “How To Get Massive Publicity For Your Local Small Biz (Even On A Shoestring Budget!).” No shipping charges and no handling charges. I won’t even charge you taxes. All you have to do is pay the measly $39 and you can have your personal copy of my book in no time.

I could easily sell this information for $99 or more. But I won’t do that. I want you to have it at an affordable price. I know how tight your small business budget is. Hey, I’m a small business owner too! Believe me, I know a tight budget.

That’s why I’m willing to let you have my e-book for just a one-time fee of $39. No hassles, no extra charges and no call backs. If you are not 100% satisfied with it then send it back. I’ll give you a refund. That’s my unconditional guarantee – for 30 full days! Look it over and if it isn’t everything I say it is I will give you your money back and you can keep the book.

Now, You have no reason to pass up this opportunity to learn how free publicity can help you increase your bottom line. Just say “Yes!”


“Yes, Caroline, tell me everything you know about free publicity and how I can use it for my local small business (even on a shoestring budget!)”

YES Caroline!

Reserve my copy of “How To Get Massive Publicity For Your Local Small Biz (Even On A Shoestring Budget!)”


Click Here For Instant Access!

Caroline Melberg
Melberg Marketing
Small Business Mavericks

P.S. Still not convinced? Please send me a message to Caroline@Melberg.com and tell me why. Quite frankly, I think you have nothing to lose. With a 100% money-back guarantee, there’s no reason to say “No.” If not completely satisfied, you can keep the e-book and I’ll return your money within the first 30 days. But I know you won’t have to do that because I put so much time and effort into making this the very best product it can be and I know you can benefit from the knowledge.


BUY NOW!

 
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