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Learn How YOU Can Put Time-Tested Publicity
Tactics To Work For Your Business To Outsmart Your Competition,
Drive Local Customers to You and Increase Your Sales
… Regardless of the Size of Your Marketing Budget!
If you don’t buy THIS
book you aren’t serious about doing business
on the Internet
From: Caroline Melberg
Date:
Dear Local Small Business Maverick:
By now you know I don’t present fluff and call
it substance. Never have and I won’t start now.
That’s why I’d like to truly make you an
offer you can’t refuse.
The offer is FREE Publicity. Can you
handle that?
I hope so because my new book, “How To
Get Massive Publicity For Your Local Small Biz (Even
On A Shoestring Budget!),” will tell
you exactly how you can get free publicity for your
business using tested strategies that work off line
as well as online. If you’ve ever thought about
doing business on the Internet then now is the time
to take advantage of this knowledge. If you run a small
business of any kind, what I have to teach you about
free publicity cannot go unnoticed. Do so at
your own peril.
I Know, That’s A Tall Order, But I’m
Not Just Whistling ‘Dixie’
Let’s face it, no business can survive without
publicity. You know it. I know it. We all know it. As
the old saying goes,
If you whisper down a well
You’ll never make the sell;
But if you climb a tree and holler
You’ll soon be making dollars
That’s the awesome truth. If you want to fly in
business you have to sprout wings. Shout at the top
of your lungs. Blare your trumpets. Create a ruckus,
as Grandma used to say.
Actually, she told us not to make a ruckus.
But we were conscious of the fact that if we did
make a lot of noise we’d get a lot more attention
than if we didn’t. And that’s what it’s
all about. In business, if you want customers, you’ve
got to make a lot of noise.
I Want To Show You How To Make A Lot Of Noise
I’ve been promoting businesses for 20 years and
I’m always amazed at how many small businesses
short change themselves when it comes to publicity.
Too many local small business owners think that if they
just put a store on a busy street and wait then everyone
in town will come and do business with them. However,
universal experience proves that isn’t true. Most
business, in fact, close their doors within the first
year and of those that survive the first year, 90% of
them will be out of business within 5 years. Those are
startling statistics.
In my 20 years of marketing experience, I’ve
created a buzz for some of the largest companies in
the world. Just look at my portfolio:
• Amazon.com • AT&T
• AT&T Wireless • Cellular One
• Cingular • Exide Technologies
• Firestone • Fujitsu •
IBM • McCaw Communications
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• McDonald’s •
MCI • Michelin • Motorola
• NEC • Nokia • Northwest
Airlines • Uniden • Uniroyal
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Now, I’d like to show you how you can create a
marketing buzz using free publicity tools that most
small business owners overlook, BUT YOU CAN
BET YOUR SWEET BOTTOM DOLLAR THAT NO FORTUNE 500 COMPANY
OVERLOOKS THEM AND THAT’S WHY THEY GET ALL THE
FREE PUBLICITY!
Sorry for shouting, but I wanted to drive that point
home. As a local small business owner, your one chance
to compete against these Fortune 500 companies is to
level the playing field and that’s what I want
to teach you how to do.
In “How To Get Massive Publicity For
Your Local Small Biz (Even On A Shoestring Budget!)”
you’ll learn all the secrets of doing business
online and off line that will make your business the
talk of the town – no matter how large or small
your town is! I’ll teach you the one tool that
should be in every small business owner’s publicity
arsenal and I’ll even teach you how you should
use it, when you should use it and where you should
use it. With this tool, you’ll learn more about
promoting your business for free than most Harvard Business
School graduates ever learn – and it’s all
from personal experience!
It’s All In The Cards And How You Play
Them
Every gambler knows that the secret to surviving
is know what to throw away and knowing what to keep.
These immortal words by country music artist Kenny
Rogers say it all. You’ve got to know how to play
your cards. Like hands in a card game, not all businesses
are created equal. If you fold, you lose. If you stay
in with a lousy hand, you lose. You can even lose with
a good hand if someone else has a better one. And sometimes
you can even “bluff” your way to a win just
by being confident. I can show you how.
How To Get Free Publicity, Get People Talking About
You And Increase Your Reputation All In A Single Bound
OK, so you’re not Superman and nothing is free.
Right?
Wrong. There is actually one thing that can be free.
First, you have to want it and, secondly, you have to
ask for it. It’s called publicity.
Here’s the way it works off line in the traditional
world of business: You talk to your local news provider
and tell them about the wonderful things you are doing.
Bingo! Out come the TV cameras and you’re a local
star.
Sounds easy, doesn’t it? Well, it’s not
quite as easy as it sounds. You have to do a little
bit of work and have some imagination. I can’t
give you those but I can share with you some experiences
and my own knowledge and can even spark a little imagination
within you to go out and get it done. That’s what
I’d like to do.
But before you send me a check, imagine giving your
business an Internet presence and taking advantage of
the free publicity available to you online. Do the right
things, say the right things to the right people and
be at the right place at the right time and you can
get free publicity online and off line and reap even
bigger rewards! I can show you how to do that too.
What You’ll Learn In The Only Book On Free Publicity
That You’ll Ever Need
In my latest book, “How To Get Massive
Publicity For Your Local Small Biz (Even On A Shoestring
Budget!),” I’ll show you the best
ways to get free publicity for your business and give
you practical steps to take to ensure that you are always
in the limelight. Here’s a run down of the powerful
secrets you will learn:
- The one free publicity tool that most small
business owners never use but that every local small
business owner should use – and use often!
- Where to send this free publicity tool so that
your business gets noticed and receives badly needed
and well-deserved free press
- When to use my free publicity tool to get
your local news media to come out and interview you
as the subject matter expert you know you are (soon,
everyone else will know it too!)
- I will also show you how NOT to use this free publicity
tool
- How to get free publicity on the Internet
- Examples and illustrations of powerful headlines
that have helped other small business owners get free
publicity – and they can help you too
- How to write your own feature story and
get recognition for your local small business
- Why search engine optimization is important and
how you can optimize your free publicity tools so
that you win at the free publicity game
- When to write your publicity materials
yourself and when to hire someone to do it for you
- You’ll even learn the best places to go to
find a professional who can write your free publicity
getting tools for you without spending a fortune
- Why local press and news organizations
are your best bet for getting free publicity
- How to use trade journals for free press
- When you should be controversial and when
you should steer clear of controversies so that you
stay out of hot water
- Another one free publicity tool to use to get people
to call you and invite you to be a guest speaker at
their event and what to do with it once you’ve
got it!
- Resources to use to get free publicity
leads for your business
- A list of Internet publicity resources guaranteed
to get your business noticed online
- An additional source of publicity that
no small business owner should overlook and which
has become a powerful free publicity tool even though
this method of promotion has existed for less than
a decade (HINT: Thousands of Internet groupies do
this every single day yet most local small business
owners have never heard of them)
But that’s not all! You’ll also
learn:
- Why you need a press kit, how to create one and
where to put it once you get it
- Why article writing can be a good source
of free publicity for you and where to get your article
published without spending a lot of money or time
chasing editors and publishers
- Tools you can use to generate free publicity tools
on your company website
- How to springboard off of current events
and get a ton of free publicity in the process
- 20 surefire methods of gaining free publicity online
or off line and how you can use each method without
tapping into your marketing budget
- Why giving away your knowledge for free
can bring you business and repeat business over and
over again
- PLUS, you’ll learn how to interact with media
people so you don’t become a nuisance or a headache
(You can make them fall in love with you and they
will be calling you when they need information!)
- How to track your PR results so you can
know what’s working and what’s not
- And that’s not all! I’ll share with
you so many ideas for getting free publicity you won’t
be able to remember it all – but you’ll
have it in writing so you can go back and reference
it when you want!
Download It Right Now And You’ll Be Reading
In 5 Minutes!
5 minutes. That’s all. You’ll be reading
all about free publicity and how you can get your share
today. By tomorrow morning, you’ll be so anxious
to get out and generate free buzz that not even an army
of well-trained soldiers could hold you back. You’ll
be so excited about free publicity you’ll be shouting
it to the world!
Use my secure credit card order form right now and
download your copy of “How To Get Massive
Publicity For Your Local Small Biz (Even On A Shoestring
Budget!).” No shipping charges and no
handling charges. I won’t even charge you taxes.
All you have to do is pay the measly $39 and you can
have your personal copy of my book in no time.
I could easily sell this information for $99 or more.
But I won’t do that. I want you to have it at
an affordable price. I know how tight your small business
budget is. Hey, I’m a small business owner too!
Believe me, I know a tight budget.
That’s why I’m willing to let you have
my e-book for just a one-time fee of $39. No hassles,
no extra charges and no call backs. If you are not 100%
satisfied with it then send it back. I’ll give
you a refund. That’s my unconditional guarantee
– for 30 full days! Look it over
and if it isn’t everything I say it is I will
give you your money back and you can keep the book.
Now, You have no reason to pass up this opportunity
to learn how free publicity can help you increase your
bottom line. Just say “Yes!”
“Yes, Caroline, tell me everything you
know about free publicity and how I can use it for my
local small business (even on a shoestring budget!)”
YES Caroline!
Reserve my copy of “How To Get Massive
Publicity For Your Local Small Biz (Even On A Shoestring
Budget!)”
Click
Here For Instant Access!

Caroline Melberg
Melberg Marketing
Small Business Mavericks
P.S. Still not convinced? Please send
me a message to Caroline@Melberg.com
and tell me why. Quite frankly, I think you have nothing
to lose. With a 100% money-back guarantee, there’s
no reason to say “No.” If not completely
satisfied, you can keep the e-book and I’ll return
your money within the first 30 days. But I know you
won’t have to do that because I put so much time
and effort into making this the very best product it
can be and I know you can benefit from the knowledge.
BUY
NOW!
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