Discover the top 5 ways you can use e-mail right now to promote your website, increase your sales and market your business locally… without blowing your budget.
(you’ll learn things even the “experts” don’t know!)
From: Caroline Melberg
Date:
Dear Local Small Business Owner:
You do it every day. You e-mail clients, customers, business associates, friends and family, send and receive those awful jokes (though I admit, some of them are very funny), communicate your feelings, discuss business deals and even solicit sales – all through e-mail. You’ve likely been doing it for years, but did you know that you can effectively promote and market your business and website using e-mail marketing techniques that are proven to increase your bottom line and sales volume?
Yes, it’s true. I’m not talking about some get-rich-quick scheme; I’m just talking about receiving rich rewards from marketing YOUR business – the one you currently have right there in your home town – more effectively through e-mail, no matter what ISP or e-mail application you use.
I want to show you how to market your business locally, where you live and work, using e-mail marketing strategies that the experts have been using for over 10 years. And it won’t cost you hundreds of dollars like other books of this nature do – I promise!
Continue Reading ONLY If You Want Your Business To Grow!
I have a passion for helping small business owners save
– and make – money. If you advertise at
all then you are well aware that the cost of marketing
can sometimes work against you. Even good, effective
marketing might cost more than the return you get on
the back end. Well, I don’t want to burst your
bubble, but the same is true of Internet marketing.
The primary difference between marketing online and marketing off line “in the real world” is that Internet marketing is a lot, LOT cheaper – and you can track all your results to see what is working - and what is just costing you money.
You can’t do that with all your off line marketing. For instance, run a TV ad and see how much new business you get from it. How would you track it? If you run a 30-second spot for 30 days, you might get an increase in business but would you know that it was the TV ad that did it or something else? You could ask everyone who walks through your door what made them come in that day, but you’d likely not get an accurate measure. The reason is simple:
- Not everyone will be honest and tell you “I saw you on TV”
- Some people will forget to mention the TV ad
- Other people will be past customers who forgot about you until they saw the ad
- You might just forget to ask some people
- Plus, top-of-mind awareness is more than just one good ad on television
Here’s what I mean.
Let’s suppose you have a previous customer who hasn’t done business with you for over a year. They’re driving home from work one day and hear your ad on the radio and think “I haven’t been to see that guy in awhile. Well, I don’t have time to do it right now. I’ve got to pick the kids up from school.” Two weeks goes by and the same person sees a roadside billboard with your name on it. Again, no time to stop now. They’re on the way to church. However, the next day, when she has free time, Ms. Jane Consumer remembers your radio and billboard ads and looks you up in the local yellow pages and drives over for a visit. Now, which form of advertising drove her there?
The answer is all of them, but none
of them specifically. You see, that’s how top-of-mind
awareness works. It is effective, but you can’t
measure it. With online advertising, however, everything
is measurable. You can know exactly what drove a person
to your website, where they came to your website from,
how long they spent on your website, what information
they looked at while there and from what page they exited.
You can also track results from your e-mail marketing
efforts… and I can show you how.
How To Use E-mail To Skyrocket Your Sales (Without Burning A Hole In Your Pocket!)
The bottom line is, more sales means more money in your pocket. But if you spend more money than you make by increasing your sales, then you’re going backward. The rising cost of paper, ink and other materials for producing marketing collateral increases your expenses, which means you have to make more sales to pay for it. Online methods of marketing, however, cost the same today as they ever will. And many of them are FREE.
“Free? Caroline, Please. Nothing is Free”
No. Really. I’m not kidding. E-mail marketing is as close to being free as you can get. Many e-mail marketing methods will never cost you a dime, but they can increase your business tenfold, or hundredfold. And all you have to do is spend a little time putting it together.
Trust me, I’ve been doing business online for over 10 years. I run a virtual business, meaning all of my business is conducted online or marketed online and conducted at least partially through Internet channels. And, I’ve used these same techniques to successfully help my clients find new customers and increase their sales too. I’m living proof that it can be done!
In the old days, you would hire someone to design and write a newsletter for you. That could cost thousands of dollars depending on how many copies you needed to distribute. Then you had to mail them, which cost thousands more. And if you had a monthly newsletter – well, you can see how easily expenses could outstrip revenue.
Then there came the personal computer and you could design and write your own newsletter right from your own home. That sure cut expenses. But you still had to mail them and by that time the cost of mailing had gone up at least 10 or 15 cents per mailing. It wasn’t a whole lot cheaper, was it?
Now, you don’t have to pay one penny on mailing. Say good-bye to the U.S. Post Office! You can send out one newsletter every week to thousands of customers or potential customers and all it will cost you is the time to put it together – no paper costs, no printing costs, no mailing costs and no need to pay someone to do what you can do yourself. Zero money out of pocket; lots of opportunity for increased income. Bet you like the sound of that. I did.
My ‘Come One, Come All’ Invitation
As a fellow small business maverick and entrepreneur,
I’d like to show you how to use the most basic
Internet tool – e-mail – to market your
business and make your sales grow without increasing
your marketing expenses. Can it be done? Absolutely!
And I will share all my secrets with you in my new e-book
“How To Use E-mail To Skyrocket Your Sales
(Without Burning A Hole In Your Pocket!).”
You can use these techniques no matter what kind of business you have. Run an automotive repair shop? I’ll tell you how to use e-mail to get more customers. Own a restaurant? You can use e-mail to promote your business and drive more customers in for dining.
Whether you are a florist, pharmacist, book store owner, run a jewelry store, hardware store or a lawn care service, you can use e-mail to promote, market and sell your business, products and services without spending more money than you make. It’s easy when you know how - and I’d like to show you how I do it every single day. If it can work for a maverick like me, it can work for a maverick like you!
Meet Some Of My Past And Current Customers
“Your newsletter is full of
new and creative ways to help business of all sizes
find – and keep – new customers. AND it
is written in a way that is easy to understand and apply
whether you have a background in the topic or not. A
GREAT tool for my business - I look forward to receiving
it each week!”
- Teresa Harris, President, Teresa Harris Marketing
“Caroline’s writing
is clear, insightful and packed with specifics that
illustrate how small and medium-sized businesses can
compete in markets that used to be closed to them, find
new customers and increase their sales!”
- Erin Smith, Co-Owner, Tri-State Precision Cut Stone
“Caroline has collected an
enormously useful set of tools and resources gathered
over years of experience that present instructive tales
about how small businesses can succeed online. This
is a tool small business owners shouldn't miss!”
- Harry Hutson, Executive Coach and Business Consultant
“As a small business, we basically
do it all on our own - marketing, operations, pricing,
promotions, etc. Your newsletter is filled with practical,
easy-to-understand advice that has made a huge difference
in our business, and helped us know that we aren't “going
it alone!” Thanks for the great advice!”
- Heidi Hurt, Owner, Kafe Beans, LLC
“Caroline’s approach
is all about explaining how smart small business owners
can use “maverick” strategies to leverage
the weaknesses of larger competitors into extreme competitive
advantage. It works!”
- Scott Miller, President, Area 51 Design
“The techniques Caroline teaches
are simple, down-to-earth and extremely effective. She
really cares about the success of small businesses and
knows how to provide them with the information they
need to succeed online!”
- Sue Corning, Buckeye, Arizona
These small business owners see the value in my knowledge and experience and I’m sure you will too. Just give me a chance to prove how e-mail can help you increase your sales and your bottom line.
This Could Be The Most Important Book On Internet Marketing You Ever Read!
In “How To Use E-mail To Skyrocket Your Sales (Without Burning A Hole In Your Pocket!),” you’ll learn valuable insights into how e-mail marketing can drive customers to your store and increase your sales without increasing your marketing budget. Here are just a few of the lessons I will teach you in my fully downloadable e-book:
- How to get permission to send people e-mail messages week after week even if they weren’t looking for your type of information
- The five types of e-mail marketing and how you can use each one to increase your business
- Why you need an electronic newsletter and how you can create it yourself, decrease expenses and increase your revenue
- Which e-mail marketing service to use if you decide not to do it yourself
- What an autoresponder is and why it could be the most important tool in your e-mail marketing arsenal
- Where to find articles for your newsletter
- How to design your newsletter for maximum effectiveness
- Nipping your spam problem in the bud before it even starts so that no one ever complains about you sending them e-mail
- When to hire someone to write content for your e-zine and where to go to find a writer who won’t gyp you, rip you off or leave you hanging
- The very best structure to use for your newsletter
- Advertising models used for newsletters and which one is right for you (if any)
- How to increase the number of your subscribers without begging, stealing or looking desperate
- Why electronic post cards and brochures can be more effective and more affordable than their print counterparts
- Where to go to get your electronic brochures and post cards made
- How e-courses (electronic courses) can increase your respectability and credibility as an expert in your field while increasing your bottom line
- How to stay away from “Blackhat” techniques that will get you banned from search engines and ISPs
- Why you need to track your results and the best tools to use to do it
- The most effective ways to use e-mail to grow your business the old-fashioned way
- And a whole lot more
5 minutes. That’s all it takes to download my e-book and read the first page.
“What’s an e-book,” you ask? An e-book is an electronic book. It exists on your computer in a digital format, usually in the form of a .pdf file. Don’t worry, it’s not hard. You can zoom in to read it and make the text bigger, zoom out and make it smaller, change the reading panel to view your book as two pages on the screen or one page on the screen, read it on your cell phone or PDA with the proper software installed and even print it out and read it in bed. That’s how flexible it is!
You can order “How To Use E-mail To Skyrocket Your Sales (Without Burning A Hole In Your Pocket!)” right now and have it installed on your hard drive in 5 minutes flat. No shipping, no handling, and no taxes! Just a simple little transaction between you and me. As a small business owner, I’m sure you see the value in that.
In “How To Use E-mail To Skyrocket Your Sales (Without Burning A Hole In Your Pocket!)” I will show you the 5 top ways that you can start using e-mail marketing right now to find new LOCAL customers and increase your sales. You see, unlike other books of this type, I don’t just focus on sending newsletters alone – although in Chapter 2 you’ll learn everything you need to know to create a newsletter that is a virtual sales magnet for your business.
But then I go beyond that – I teach you the 4 other top ways to use e-mail to grow your business (ways that the other e-zine experts never tell you about).
When you’ve read my book, you’ll know everything you need to know about e-mail marketing to create your own very successful campaign – and you’ll have the new customers to show for it.
So What Are You Waiting For? Say ‘Yes’
To More Sales and More Profits!
How much of an investment would you make to learn to use e-mail to increase your sales? If I could promise you that your sales would increase by 10% over the next 60 days, would you spend $100?
What if I promised an increase in sales of 20%? What would that be worth? $100? How about $80?
Oh, don’t worry. It’s not going to cost nearly that much! And the truth is, I can’t promise you that your sales will increase at all. I can’t make you use these powerful techniques and I’m not going to be there at your side or hold your hand to ensure you use them correctly. But if you pay attention to every word in this 153-page information-packed e-book designed to teach you everything you need to know about e-mail marketing, a 10% increase in sales is not out of the question. In fact, 20% isn’t out of the question either. E-mail marketing truly can skyrocket your sales and you don’t have to burn a hole in your pocket to do it!
If you order “How To Use E-mail To Skyrocket Your Sales (Without Burning A Hole In Your Pocket!)” right now, I will send you an e-mail with a link so that you can download your copy and be reading it within 5 minutes. It won’t cost you $100. It won’t even cost you $80. If you order right now it will cost just $49. You’ll learn all the secrets of e-mail marketing – and you can go back and read it over and over again as many times as you want to make sure you get it all. Plus, if you’re not satisfied in any way with my product, just let me know and I will refund your entire $49 if you let me know within 30 days.
That’s how confident I am that you will find “How To Use E-mail To Skyrocket Your Sales (Without Burning A Hole In Your Pocket!)” worth every penny and if you make just two or three sales from the techniques that I teach you, for most products it will pay for itself. You’ve got no reason to say no and every reason to say “Yes, Caroline, tell me everything you know about e-mail marketing and how I can use it to skyrocket my sales!”
YES Caroline!
I want my copy of “How To Use E-mail To Skyrocket
Your Sales (Without Burning A Hole In Your Pocket!)”
right now!
Click
Here For Instant Access!
Caroline Melberg
Melberg Marketing
Small Business Mavericks
P.S. Still not convinced? Please send me a message to Caroline@Melberg.com and tell me why. Quite frankly, I think you have nothing to lose. With a 100% money-back guarantee, there’s no reason to say “No.” If not completely satisfied, you can keep the e-book and I’ll return your money within the first 30 days. But I know you won’t have to do that because I put so much time and effort into making this the very best product it can be and I know you can benefit from the knowledge.
P.P.S. Please don’t wait too long to decide. I might have to increase the price due to demand. This book is selling like hot cakes!
