Web Design, Development and Promotion

The 3 Factors Essential to Building a Website that Ranks Well with the Search Engines and Turns Visitors into Customers.

What good is having a website, if no one can find you online? When you’re thinking of having your website redesigned, or your first website created, you need to consider 3 important elements:

• The design of your site – what it will look like and how your prospects will find what they are looking for.
• The development of your site – the architecture of your site, how it will function and what features you will offer your visitors to help convert them into customers.
• The promotion of your site – how you will gain the attention of your intended audience, rank well and be found in the search engine results when your prospects look for your products and services online.

Too often, only one of these factors is considered, resulting in either a website that looks beautiful, but can’t be found in the search engines – or a site that can be found but doesn’t sell.

We approach the creation of your Website from a marketing standpoint, using fundamental marketing and sales principles throughout the entire process. We combine marketing with the right technology (see leading-edge vs. bleeding-edge) to create sales oriented websites, and then we promote your site online so you can be found on the Web.

Our Web Creation Process Includes:

• Discussing your business goals for your website and your target audience
• Recommending how best to reach your audience online
• Competitive research and keyword research so we can make informed decisions about the marketing and positioning of your website.
• Website design that takes your branding into consideration, as well as how your audience makes purchasing decisions; including calls-to-action to convert visitors into customers.
• Website development implementing technology solutions that help capture attention and convey your message to your target audience.
• Website promotion including search engine optimization to ensure that your site is found on the search engines when your prospects look for your products and services online.

Today, over 73% of people looking to make a purchase of any kind first research that purchase online. That means, if you can’t be found when your prospects search for your products and services, it’s like you don’t exist!

Your Website is one of your most important marketing tools that you have – don’t entrust the creation of your site to someone who only offers one part of the equation. Call us today at 952-473-1007 to learn how we combine Design, Development and Promotion into the successful Websites we create for our clients – and how we’d love to do the same for you!

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